Performance Marketing ⁠Retention Marketing Website Design Social Media Management

About the Client

Living Shapes is a premium furniture manufacturer carrying 40-years of legacy and has established itself as one of the leading exporters to the European market. Building on this heritage, the brand set out to enter the domestic market through its own website.

The Goal

With almost 25 categories and over 1000 SKUs, Living Shapes aimed to position itself as a definitive destination for furniture and home décor, offering Indian consumers an expansive yet considered collection to bring distinction to every corner of their space.

How we did it

The Challenge

  • Built a scalable growth system without compromising profitability.
  • Transformed short-term momentum into sustainable, long-term growth.

The Approach

  • Built communication around ready-to-ship inventory, variety, COD, and competitive pricing.
  • Used Meta for awareness and Google Ads to capture high-intent shoppers.
  • Optimized the digital storefront with demos, authentic imagery, and streamlined collections.
  • Created an immersive online buying experience to replicate the showroom experience digitally.
  • Activated WhatsApp and AI-powered calling to nurture leads through the long decision cycle.

The Result

  • Living Shapes GMV grew from ₹45 lakh to ₹1.8 crore in a year.
  • ROAS drastically improved from 3.8x to 5.8x.
  • Returning customers grew from 15% to 27%.
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