⁠Performance MarketingMedia Creatives ⁠Retention Marketing Website Maintainence

About the Client

Ajnaa Jewels is a jewelry brand shaped by a distinctly design-led point of view, bringing thoughtfully crafted pieces directly to consumers through its Shopify storefront. Yet years of vigorous discounting quietly eroded customer perception. Customers had begun associating the brand with promotions rather than craftsmanship and desirability. 

The Goal

Revive the revenue that declined for two consecutive quarters at a minimum ROAS of 2.8, not by spending more to get the growth back but rather by fixing the broken structure.

How we did it

The Challenge

  • A leaky website flow let customers slip away instead of converting.
  • Limited creative variety left growth vulnerable to creative fatigue and rising customer acquisition costs.
  • Constant discounting eroded brand equity, weakening value and pricing power.
  • No clear hero categories, with spend fanning out across the catalog.

The Approach

  • Expanded and rebuilt creative volume and diversity, driving CTR from 5.39% to 7.58%.
  • Reduced reliance on blanket discounting, protecting long-term value and pricing power.
  • Concentrated investment behind proven hero categories instead of spreading it evenly.
  • Scaled spend only when conversion, creative, and category focus were aligned and working together.

The Result

  • ROAS climbed from 2.07x to 3.09x within four months.
  • Revenue rebuilt from a low of ₹2.06 lakh to ₹16.61 lakh, the brand's strongest growth on record.
  • CTR nearly doubled, validating the creative reset and fixes.
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